Designing your Dream MLM Team

Multilevel marketing, or MLM, relies very heavily on the team of people you are working with. MLM by its very nature is dependent on quality relationships between a group, and as a manager of others it falls to you to build and maintain a powerful and effective group of retailers in order to maximize everyone’s profits.




Good Team Players
A good team player is many things including responsible, open to suggestion and flexible. Of course you don’t want a team consisting of those easily led, so a team player must also be able to pull his own weight and help motivate those around him.

When looking to recruit teammates, look first as personality. Is the person offensive to you or would he be offensive to others? Do you enjoy being around the individual? Working with a group has just as much to do with overall personality as it does with work ethic and abilities.

If you find yourself comfortable around a potential team member, take a look at his work background and ethics. MLM is the kind of business that works best for self-starters and those with dedication and initiative. Traditionally good employees might not make the best MLM team members as they might not have the go-to to get the job done without prodding. You don’t want to be constantly offering suggestions and pulling someone along who prefers to be given a menial task rather than finding his own way.

Your MLM team should consist of mature, dedicated individuals who aren’t afraid to work a little harder than everyone else in exchange for the kind of financial rewards that work will bring.



Motivating Your Team
Once the team is assembled, it will be your task as the manager or leader to keep everyone focused and moving forward. MLM relies heavily on bringing in new accounts and representatives, just as any sales format does, so you must keep your team fired up and working hard.

To motivate your team, you should focus on the positive goal rather than potential failure. Everyone responds better to reward than punishment. Avoid statements such as, “If we don’t make our quote this month, we’ll lose money.” Instead bring excitement to the group but relay the same message, “We’re getting close to our goal. As soon as we reach it, we’ll be looking at a huge profit!” Don’t lie, but always focus on the positive.

A strong leader always leads by example. MLM businesses often develop into passive revenue streams, but a good leader doesn’t allow his own efforts to diminish simply because his income has increased. While goals are terrific and should be set together as a team, they do not represent an ending. New goals should constantly be set, and avoid making a goal “maintaining.” It is far harder to get excited about maintaining a level than it is to fire up the team to make it to the next level.

The nature of a MLM business means that many are working to sell similar or the same products. As the leader, you should make every effort to unite your team and share strategies and incentives rather than allowing the team to compete with each other. If possible, gather together for casual activities to develop personal relationships. Discuss things other than work so that the team feels united.

You are the leader and you set the standard for your team. Be excited about the business. Share your ideas and enthusiasm with others and always look forward. Listen to what the others have to say and be fair when making decisions, but always remain the motivating force and guiding light. They look to you and your efforts will not be in vain.

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You can establish a professional, trusted image by having a Web site. An online presence can perform many functions to help support your business, and all of them should incorporate the following three top-level goals:

Enhanced Customer Service. The Web offers unprecedented ways to improve service to your customers. You can give buyers the ability to check the status of their orders or accounts, and to handle transactions electronically anytime. Customer loyalty can be enhanced through interactive discussions and surveys designed to assess public reactions and gather honest feedback about products and services. FAQs and e-mail can reduce the volume, and therefore the expense, of toll-free calls. If you sell products online, you can use e-mail to confirm orders.

Reduced Sales and Marketing Costs. Online operating manuals and troubleshooting guides can reduce telephone time and streamline operating efficiency. You can provide information on special offers without incurring the cost of brochures, direct mail, long-distance charges, travel or other business expenses. You can stretch your marketing dollars by including your Web address on print materials targeting potential customers. If your site is designed to process orders, you can make sales around-the-clock, seven days a week, regardless of staffing levels and without the extra costs of toll-free telephone lines, regional sales offices or distribution centers.

Opening New Markets. A Web site allows you to explore new ways to sell your products. Wholesalers can open a retail channel (provided their own retailers don’t object), and local businesses can tap into national and international markets that were previously out of reach.

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Being a ClickBank Affiliate

An affiliate is someone who promotes a product or service to potential customers, in exchange for a commission on the sale when one occurs.
For example, let’s say Alan is an avid gardener. He buys a great ebook through ClickBank about growing bigger roses, and wants to recommend it to others. He signs up for a free account with ClickBank, then finds the ebook about roses in the ClickBank Marketplace and creates a customized HopLink. He posts this HopLink in places where he thinks people would be interested in the ebook, such as a gardening forum he’s a member of, his gardening blog, his Facebook profile, even in an email to some of his gardener friends. The possibilities really are limitless.
If someone clicks on his HopLink to learn more about the ebook and ends up purchasing it, Alan gets a generous commission on the sale— as much as 75%, depending on the product!
Being a ClickBank affiliate is completely free, and takes only minutes to sign up. The best part is that Alan can promote as many ClickBank products as he wants, with no limitations. He also finds and promotes an ebook about how to attract hummingbirds to your garden, and eventually starts promoting products for other topics he’s interested in. ClickBank handles all of the payment processing and commission tracking, so Alan can spend his time finding and promoting great products (as well as gardening, of course).

FAQ

Q: Who can be an affiliate?
A: We accept affiliates from over 150 countries. To see a full list of accepted countries, visit our signup page and click the Country dropdown. You don’t need to own your own website to promote products, though you’ll need a valid email address and phone number where we can contact you.
Q: Does it cost anything to be an affiliate?
A: No, ClickBank does not charge any fees to sign up as an affiliate. You may decide to spend money on your promotional efforts, such as paid advertising, but this is entirely up to you. Please note that there is a one-time $49.95 activation charge for vendors that want to sell their product through ClickBank, but there is no similar charge for affiliates to activate the account.
Q: How much can I earn?
A: The sky’s the limit! We don’t put any cap on how much you can earn with ClickBank, and we have many affiliates who’ve earned thousands or even millions of dollars. Commissions range from 1% to 75% and are determined by the product vendor. The minimum commission for a single sale is $0.25, and the maximum is $150. If you promote recurring billing products, you can even earn recurring commissions from the time of purchase until the subscription is completed or canceled.
Q: How many products can I promote?
A: There’s no limit to the number of products you can promote. ClickBank has tens of thousands of products in our Marketplace, and you can promote any of them immediately, with no contracts or waiting.

Google Affiliate Network

Google Affiliate Network connects advertisers and publishers who want to increase sales and drive leads through affiliate marketing.
As an advertiser using Google Affiliate Network, you'll discover pre-screened publishers who can refer consumer traffic to you. As a publisher, you can market your site to advertisers in the network; if selected to participate in an advertiser's program, you'll earn a percent of sales or a referral bounty.

Google Affiliate Network offers:

• Industry-leading advertiser and publisher service
• Rigorous network quality standards
• Reliable conversion tracking
• Detailed reporting
• Automated payments to publishers
• Simple link and creative delivery tools
• Flexible commissions
• Access to top brands on the web

Google AdSense

Google AdSense is a fast and easy way for website publishers of all sizes to earn money by displaying targeted, unobtrusive Google ads on their websites. AdSense also allows you to provide Google search to your site users, while earning money by displaying Google ads on the search results pages.
You'll earn when users visit your website and click on or view the ads on your pages, depending on the type of ad. Learn more about earning with AdSense.
AdSense is free, so we encourage you to give it a try. If you have a website, and you comply with our program policies and eligibility criteria, just complete our online application.
We'll review your application and follow up with an email within about a week, depending on the volume of applications we receive. If you are accepted into the program, you can sign in to your new account and get the HTML code that will display ads on your webpages.

Affiliate Marketing

Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. It is an application of crowdsourcing.
The Affiliate Marketing industry has four core players at its heart: the Merchant (also known informally as 'Retailer' or 'Brand'), the Network, the Publisher (also known informally as 'the Affiliate') and the Customer. The market has grown sufficiently in complexity to warrant a secondary tier of players, including Affiliate Management Agencies, Super-Affiliates and Specialized Third Parties vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.